sexta-feira, 28 de dezembro de 2007

10 product debuts we couldn't miss

E ainda os 10 product debuts we couldn't miss.

1 Apple - iPhone Following a big buzz around its launch, the iPhone became this year's hottest new item, selling more than a million units to date. The sleek, aesthetic design and Web 2.0 capabilities made it an instant techie favorite.

2 High School Musical 2 - The sequel to the mega-hit original film, HSM2 had 17.2 million fans of all ages glued to the screen.

3 Harry Potter and the Deathly Hallows - The seventh and last book from the series caused a cycle of book parties nationwide. Diehard fans purchased 11 million copies in the first 24 hours. The book also went global in 93 countries.

4 Alli - A huge marketing blitz helped drive dieters to pick up the first and only FDA approved over-the-counter weight-loss pill. Sales have surpassed $150 million to date, proving that unpleasant side effects won't deter Americans from shrinking their pant size.

5 Halo 3 - This Microsoft launch set a new US record for opening-day sales by an entertainment property - $170 million. It made the covers of Time and Rolling Stone, too.

6 Google Android - Google generated buzz for its new mobile platform, slated to launch in 2008, by releasing a software developer kit that offers a peek at what it might look like.

7 Portfolio - Conde Nast launched the glossy business mag with the intention to spice up business reporting. Several issues in, many are still wondering if its editorial content can catch up to its ad sales.

8 A380 - The new Airbus took flight with the media when it launched the world's largest commercial passenger jet. For its US debut, there were about 120 news media outlets at JFK, 40 at O'Hare, and more than 200 accredited media personnel at LAX.

9 Microsoft Windows Vista - One of Microsoft's biggest consumer launches ever included appearances by Bill Gates on both Today and The Daily Show with Jon Stewart.

10 XO Computer - Nicholas Negroponte's nonprofit One Laptop per Child is averaging $2 million a day in donations since introducing the first low-cost, energy efficient computer designed for children in developing nations.

5 communicators we liked to hear

No mesmo artigo da PR Week, vale a pena destacar todos os 5 communicators we liked to hear.

1 Al Gore - The former VP won a Nobel Prize this fall, capping off a campaign that began with the release of his film An Inconvenient Truth. He's been a better communicator outside of elected office.

2 Roger Goodell - When Goodell was named as Paul Tagliabue's successor as NFL commissioner, his bold talking may have been recognized, but initial skepticism remained at his ability to deal with the league's problems. Goodell was unwavering, though, suspending Pacman Jones for the entire season and Michael Vick indefinitely.

3 Steve Jobs - For the first time in recent memory, there were missteps for Mr. Apple, yet the CEO seemed to effortlessly guide the company back on track. With the iPhone's launch, he introduced the latest must-have toy, and when it reduced the price only weeks later, Jobs offered everyone store credit to keep his fans happy.

4 Arnold Schwarzenegger - There aren't many doubters in California these days. The Governator has bounced back again and again, showing leadership in the midst of the worst disaster in the state since the Northridge earthquake and by defying his own party on a number of issues.

5 Rupert Murdoch - When his bid for Dow Jones was first announced, it was viewed by many as something that would never happen. But Murdoch managed to say all the right things at the right times - emphasizing commitment to editorial quality - and in the process snagged one of the crown jewels of business media.

Água e Porta-Aviões 2007

Tiros para a água ou em cheio no porta aviões. Lista elaborada pela PR Week, disponível aqui.

De entre os vários hit charts destaco:

- Mattel toy recall With more than 20 million toys recalled, this was probably the longest-running crisis story of the year. Regaining the trust of parents around the world will be an arduous task.

- Taco Bell rats After getting through an E.coli breakout in the Northeast, a video surfaced of rats running amok in a Manhattan Taco Bell/KFC restaurant. While it was an isolated incident, the PR hit was still nasty.

- "Why don't you shut up?" Spain's King Carlos to Venezuela President Hugo Chavez, who had just insulted the former prime minister of Spain.

- "Now my friends, I wasn't there. I'm sure it was a cultural and pharmaceutical event. I was tied up at the time." Sen. John McCain (R-AZ) speaking about Hillary Clinton's plans to support a Wood- stock museum. McCain was a POW in Vietnam during the 1969 festival.

- "We want democracy, we want human rights, we want civil liberties, but we will do it our way." Pakistan President Pervez Musharraf on his declaration of martial law.

- "In Iran, we don't have homosexuals, like in your country. In Iran we do not have this phenomenon. I don't know who has told you that we have it." Iranian President Mahmoud Ahmadinejad, in a speech at Columbia University.

- brands that soared: Apple - Thanks to the hugely successful launch of the iPhone and introduction of the iPod Touch, Apple continued to be a darling of Wall Street, with its stock prices reaching an all-time company high of $192 a share.

- brands that sunk: Britney Spears - Spears made such a mess of her life in 2007 that a judge awarded unemployed ex-husband K-Fed custody of their kids. Lowlights include: numerous panty-less exits from cars, a head shaving, and the infamous dead-in-the-eyes performance at the MTV Video Music Awards.

- "Pro-social" - An academic-lexicon staple, this all-purpose adjective has now been adopted by networks including MTV, TV Land, and BET as shorthand for "good corporate citizen; gives back to society."

- "Going green" - It's become a catch-all term for everything from alternative light-bulb use to wearing hemp-soled shoes. Taking action is critical, but let's lose the color-coded euphemism.

do fundo da Comunicação no Jornal de Negócios

Nova citação do fundo da Comunicação, o que garante a média de uma citação por mês nos Media em 2007.